Like much printed material, the phone book has become obsolete. In order to compete with other major online directories and review sites, Yellowbook hired me to redesign their website which would include new features such as profiles, friending, advanced search, activity feeds, a robust review and rating system and a Q&A section for consumers to interact with local businesses and each other.
Working with a researcher and a social media expert, I created hundreds of wireframes, encompassing nearly every page on Yellowbook.com and numerous new pages. What you see here are some examples of the final design.